𼨠Go-to-Market on the Go, Part 1: Pack Snacks, Not Assumptions
In go-to-market strategy, âsnacksâ are the tactical, empathy-driven moves you make to keep your buyers engaged: clear messaging, value-based content, personalized outreach, and early trust-building tools. You might have mapped the full funnel, but if youâre not feeding your ICP what they actually crave in the moment â youâre going to lose them.