Every website should have some sort of analytic technology providing insights into what is happening on your site. If you don’t have any – go do it now, I’ll wait. via GIPHY So – now that you’ve done that, here is the main things you need to be looking at to make some actionable insights…
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Do I need to be social? That is one of the first questions I hear from many clients. That or “Why would my business be relevant on Social Media?” A lot of businesses in the AEC industry work through a vast referral network of different companies, sub-contractors, contractors, lawyers, architects, engineers etc. Many people think…
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Search Engine Optimization – The Confusing, Awkward Middle Child of the Digital Marketing Realm. Search Engine Optimization (SEO) is a confusing beast. Where do I tag this text? What bot is crawling my website? Why does what text is in my URL matter? All of this and more makes up the tangled web that is…
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“Is this Google-y enough?” – This is a phrase that is said in the halls of Google frequently. When vetting a new project or venture, the question is asked to make sure that what the team is working on is within Google’s primary brand goals and guidelines. Branding is past the days of just a…
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