No, the Fire Truck Isn’t Moving In: A Lesson in Positioning
This morning, before I’d even had my coffee, I accidentally launched a major miscommunication campaign—to an audience of one. It started innocently enough. I told my son, “We’re getting a new fire station!” His eyes lit up with wonder…and then slowly narrowed with suspicion. “Wait… the fire trucks are coming here? Are they going to…
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