In go-to-market strategy, “snacks” are the tactical, empathy-driven moves you make to keep your buyers engaged: clear messaging, value-based content, personalized outreach, and early trust-building tools. You might have mapped the full funnel, but if you’re not feeding your ICP what they actually crave in the moment — you’re going to lose them.
Running a startup is a lot like traveling internationally with young children: there’s a plan, sure — but the moment you step into the airport, you realize you’re not the one in charge anymore. Recently, I packed up the kids and set off on an international adventure. Between jet lag meltdowns, misplaced loveys, and negotiating…
Read more
Every website should have some sort of analytic technology providing insights into what is happening on your site. If you don’t have any – go do it now, I’ll wait. via GIPHY So – now that you’ve done that, here is the main things you need to be looking at to make some actionable insights…
Read more
Do I need to be social? That is one of the first questions I hear from many clients. That or “Why would my business be relevant on Social Media?” A lot of businesses in the AEC industry work through a vast referral network of different companies, sub-contractors, contractors, lawyers, architects, engineers etc. Many people think…
Read more
Search Engine Optimization – The Confusing, Awkward Middle Child of the Digital Marketing Realm. Search Engine Optimization (SEO) is a confusing beast. Where do I tag this text? What bot is crawling my website? Why does what text is in my URL matter? All of this and more makes up the tangled web that is…
Read more
“Is this Google-y enough?” – This is a phrase that is said in the halls of Google frequently. When vetting a new project or venture, the question is asked to make sure that what the team is working on is within Google’s primary brand goals and guidelines. Branding is past the days of just a…
Read more
