Onsite SEO is some what of a foreign language to most users. H1’s, Title Tags, URL Structure – it all can be confusing. Once you have the appropriate blueprint on your website with good structured SEO, it can help your organic rankings on search engines tremendously. Not all companies have massive budgets for AdWords or PPC campaigns, so using the somewhat “free” tools to your advantage can help.
Giving time once the updates have been made to your website for the search engines to do their “crawls”, will help increase rankings and get your site visible sooner. You may not always be on page 1, since rankings fluctuate all the time, but you can ensure good views by having your website information, your Google Business Listings and your Social Footprint aligned.