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Search Engine Optimization Construction Architecture Engineering Grindstone Consultants

2018 – The Year of Mobile. What does it mean for SEO in AEC?

Through the last few weeks, there have been multiple blog post on the SEO trends that you need to focus on for 2018. The main priority coming from multiple sources is Mobile First. Google has put priority on Mobile for 2018* in an effort to increase user experience on mobile, that will ultimately affect your…
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Weather the Storm – And Keep Client’s Happy

How you are seen while handling a crisis can be the difference when a client decides to end business with you, or stay with you in the future. Recently, I had this experience and although it added a few years to my life, I was able to get back up and running with some ease.…
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Put your Digital Analytics to Work!

Every website should have some sort of analytic technology providing insights into what is happening on your site. If you don’t have any – go do it now, I’ll wait. via GIPHY So – now that you’ve done that, here is the main things you need to be looking at to make some actionable insights…
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Do I need to be social?

Do I need to be social? That is one of the first questions I hear from many clients. That or “Why would my business be relevant on Social Media?” A lot of businesses in the AEC industry work through a vast referral network of different companies, sub-contractors, contractors, lawyers, architects, engineers etc. Many people think…
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Search Engine….What?

Search Engine Optimization – The Confusing, Awkward Middle Child of the Digital Marketing Realm. Search Engine Optimization (SEO) is a confusing beast. Where do I tag this text? What bot is crawling my website? Why does what text is in my URL matter? All of this and more makes up the tangled web that is…
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Brand Your Self

“Is this Google-y enough?” – This is a phrase that is said in the halls of Google frequently. When vetting a new project or venture, the question is asked to make sure that what the team is working on is within Google’s primary brand goals and guidelines. Branding is past the days of just a…
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