Month: June 2017

Search Engine….What?

Search Engine Optimization – The Confusing, Awkward Middle Child of the Digital Marketing Realm. Search Engine Optimization (SEO) is a confusing beast. Where do I tag this text? What bot is crawling my website? Why does what text is in my URL matter? All of this and more makes up the tangled web that is…
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Brand Your Self

“Is this Google-y enough?” – This is a phrase that is said in the halls of Google frequently. When vetting a new project or venture, the question is asked to make sure that what the team is working on is within Google’s primary brand goals and guidelines. Branding is past the days of just a…
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